Privacy Policy

ONLINE PRIVACY POLICY AGREEMENT
April 10, 2024

Jumping Fences ( SF Marathon ) values its users’ privacy. This Privacy Policy (“Policy”) will help you understand how we
collect and use personal information from those who visit our website or make use of our online facilities and services, and
what we will and will not do with the information we collect. Our Policy has been designed and created to ensure those
affiliated with Jumping Fences of our commitment and realization of our obligation not only to meet, but to exceed, most
existing privacy standards.

We reserve the right to make changes to this Policy at any given time. If you want to make sure that you are up to date with
the latest changes, we advise you to frequently visit this page. If at any point in time Jumping Fences decides to make use of
any personally identifiable information on file, in a manner vastly different from that which was stated when this information
was initially collected, the user or users shall be promptly notified by email. Users at that time shall have the option as to
whether to permit the use of their information in this separate manner.

This Policy applies to Jumping Fences, and it governs any and all data collection and usage by us. Through the use of
https://www.thesfmarathon.com/, you are therefore consenting to the data collection procedures expressed in this Policy.
Please note that this Policy does not govern the collection and use of information by companies that Jumping Fences does not
control, nor by individuals not employed or managed by us. If you visit a website that we mention or link to, be sure to review
its privacy policy before providing the site with information. It is highly recommended and suggested that you review the
privacy policies and statements of any website you choose to use or frequent to better understand the way in which websites
garner, make use of and share the information collected.

Specifically, this Policy will inform you of the following
1. What personally identifiable information is collected from you through our website;
2. Why we collect personally identifiable information and the legal basis for such collection;
3. How we use the collected information and with whom it may be shared;
4. What choices are available to you regarding the use of your data; and
5. The security procedures in place to protect the misuse of your information.

Information We Collect
It is always up to you whether to disclose personally identifiable information to us, although if you elect not to do so, we
reserve the right not to register you as a user or provide you with any products or services. This website collects various
types of information, such as:
· Voluntarily provided information which may include your name, address, email address, billing and/or credit card
information etc. which may be used when you purchase products and/or services and to deliver the services you have
requested.
· Information automatically collected when visiting our website, which may include cookies, third-party tracking
technologies and server logs.

In addition, Jumping Fences may have the occasion to collect non-personal anonymous demographic information, such as
age, gender, household income, political affiliation, race and religion, as well as the type of browser you are using, IP address,
or type of operating system, which will assist us in providing and maintaining superior quality service.

Jumping Fences may also deem it necessary, from time to time, to follow websites that our users may frequent to gleam what
types of services and products may be the most popular to customers or the general public.

Please rest assured that this site will only collect personal information that you knowingly and willingly provide to us by way of
surveys, completed membership forms, and emails. It is the intent of this site to use personal information only for the purpose
for which it was requested, and any additional uses specifically provided for on this Policy.

Why We Collect Information and For How Long

We are collecting your data for several reasons:
· To better understand your needs and provide you with the services you have requested;
· To fulfill our legitimate interest in improving our services and products;
· To send you promotional emails containing information we think you may like when we have your consent to do so;
· To contact you to fill out surveys or participate in other types of market research, when we have your consent to do so;
· To customize our website according to your online behavior and personal preferences.

The data we collect from you will be stored for no longer than necessary. The length of time we retain said information will be
determined based upon the following criteria: the length of time your personal information remains relevant; the length of time
it is reasonable to keep records to demonstrate that we have fulfilled our duties and obligations; any limitation periods within
which claims might be made; any retention periods prescribed by law or recommended by regulators, professional bodies or
associations; the type of contract we have with you, the existence of your consent, and our legitimate interest in keeping such
information as stated in this Policy.

Use of Information Collected

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Jumping Fences does not now, nor will it in the future, sell, rent or lease any of its customer lists and/or names to any third
parties.

Jumping Fences may collect and may make use of personal information to assist in the operation of our website and to
ensure delivery of the services you need and request. At times, we may find it necessary to use personally identifiable
information as a means to keep you informed of other possible products and/or services that may be available to you from

The San Francisco Marathon – July 27 – 28, 2024

Jumping Fences may also be in contact with you with regard to completing surveys and/or research questionnaires related
to your opinion of current or potential future services that may be offered.
Jumping Fences may feel it necessary, from time to time, to contact you on behalf of our other external business partners with
regards to a potential new offer which may be of interest to you. If you consent or show interest in presented offers, then, at
that time, specific identifiable information, such as name, email address and/or telephone number, may be shared with the
third party.

Jumping Fences uses various third-party social media features including but not limited to Facebook, Instagram, Twitter, Tik
Tok, Youtube, Linkedin and other interactive programs. These may collect your IP address and require cookies to work
properly. These services are governed by the privacy policies of the providers and are not within Jumping Fences’s control.

Disclosure of Information

Jumping Fences may not use or disclose the information provided by you except under the following circumstances:
· as necessary to provide services or products you have ordered;
· in other ways described in this Policy or to which you have otherwise consented;
· in the aggregate with other information in such a way so that your identity cannot reasonably be determined;
· as required by law, or in response to a subpoena or search warrant;
· to outside auditors who have agreed to keep the information confidential;
· as necessary to enforce the Terms of Service;
· as necessary to maintain, safeguard and preserve all the rights and property of Jumping Fences.

Non-Marketing Purposes
Jumping Fences greatly respects your privacy. We do maintain and reserve the right to contact you if needed for non-marketing purposes (such as bug alerts, security breaches, account issues, and/or changes in Jumping Fences products and
services). In certain circumstances, we may use our website, newspapers, or other public means to post a notice.

Children under the age of 13
Jumping Fences’s website is not directed to, and does not knowingly collect personal identifiable information from, children
under the age of thirteen (13). If it is determined that such information has been inadvertently collected on anyone under the
age of thirteen (13), we shall immediately take the necessary steps to ensure that such information is deleted from our
system’s database, or in the alternative, that verifiable parental consent is obtained for the use and storage of such
information. Anyone under the age of thirteen (13) must seek and obtain parent or guardian permission to use this website.

Unsubscribe or Opt-Out
All users and visitors to our website have the option to discontinue receiving communications from us by way of email or
newsletters. To discontinue or unsubscribe from our website please send an email that you wish to unsubscribe to
customersupport@thesfmarathon.com. If you wish to unsubscribe or opt-out from any third-party websites, you must go to
that specific website to unsubscribe or opt-out. Jumping Fences will continue to adhere to this Policy with respect to any
personal information previously collected.

Links to Other Websites
Our website does contain links to affiliate and other websites. Jumping Fences does not claim nor accept responsibility for
any privacy policies, practices and/or procedures of other such websites. Therefore, we encourage all users and visitors to be
aware when they leave our website and to read the privacy statements of every website that collects personally identifiable
information. This Privacy Policy Agreement applies only and solely to the information collected by our website.

Notice to European Union Users
Jumping Fences’s operations are located primarily in the United States. If you provide information to us, the information will
be transferred out of the European Union (EU) and sent to the United States. (The adequacy decision on the EU-US Privacy
became operational on August 1, 2016. This framework protects the fundamental rights of anyone in the EU whose personal
data is transferred to the United States for commercial purposes. It allows the free transfer of data to companies that are
certified in the US under the Privacy Shield.) By providing personal information to us, you are consenting to its storage and
use as described in this Policy.

Your Rights as a Data Subject
Under the regulations of the General Data Protection Regulation (“GDPR”) of the EU you have certain rights as a Data
Subject. These rights are as follows:
· The right to be informed: this means we must inform you of how we intend to use your personal data and we do this
through the terms of this Policy.
· The right of access: this means you have the right to request access to the data we hold about you and we must
respond to those requests within one month. You can do this by sending an email to
customersupport@thesfmarathon.com.
· The right to rectification: this means that if you believe some of the date, we hold is incorrect, you have the right to
have it corrected. You can do this by logging into your account with us, or by sending us an email with your request.
· The right to erasure: this means you can request that the information we hold be deleted, and we will comply unless
we have a compelling reason not to, in which case you will be informed of same. You can do this by sending an email
to customersupport@thesfmarathon.com.
· The right to restrict processing: this means you can change your communication preferences or opt-out of certain
communications. You can do this by sending an email to customersupport@thesfmarathon.com.
· The right of data portability: this means you can obtain and use the data we hold for your own purposes without
explanation. If you wish to request a copy of your information, contact us at customersupport@thesfmarathon.com.
· The right to object: this means you can file a formal objection with us regarding our use of your information with
regard to third parties, or its processing where our legal basis is our legitimate interest in it. To do this, please send an
email to customersupport@thesfmarathon.com.

In addition to the rights above, please rest assured that we will always aim to encrypt and anonymize your personal
information whenever possible. We also have protocols in place in the unlikely event that we suffer a data breach and we will
contact you if your personal information is ever at risk. For more details regarding our security protections see the section
below or visit our website at https://www.thesfmarathon.com/.

Security
Jumping Fences takes precautions to protect your information. When you submit sensitive information via the website, your
information is protected both online and offline. Wherever we collect sensitive information (e.g. credit card information), that
information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar
and looking for “https” at the beginning of the address of the webpage.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only
employees who need the information to perform a specific job (for example, billing or customer service) are granted access to
personally identifiable information. The computers and servers in which we store personally identifiable information are kept in
a secure environment. This is all done to prevent any loss, misuse, unauthorized access, disclosure or modification of the
user’s personal information under our control.

The company also uses Secure Socket Layer (SSL) for authentication and private communications to build users’ trust and
confidence in the internet and website use by providing simple and secure access and communication of credit card and
personal information. In addition, Jumping Fences is a licensee of TRUSTe. The website is also secured by VeriSign.

Acceptance of Terms
By using this website, you are hereby accepting the terms and conditions stipulated within the Privacy Policy Agreement. If
you are not in agreement with our terms and conditions, then you should refrain from further use of our sites. In addition, your
continued use of our website following the posting of any updates or changes to our terms and conditions shall mean that you
agree and acceptance of such changes.

How to Contact Us
If you have any questions or concerns regarding the Privacy Policy Agreement related to our website, please feel free to
contact us at the following email, telephone number or mailing address.
Email: customersupport@thesfmarathon.com
Telephone Number: 1 (415) 209-5520
Mailing Address:
Jumping Fences
548 Market St, PMB 65516
San Francisco, California
94104

The data controller responsible for your personal information for the purposes of GDPR compliance is:

Peter Nantell

customersupport@thesfmarathon.com

1 (415) 209-5520

The San Francisco Marathon

548 Market St PMB 65516

San Francisco, California 94104